By collaborating with Zhuhai Beyond Cosmetics to create its own brand, the entire process can be efficiently conducted through its “end-to-end brand Incubation System”. The minimum order quantity (MOQ) is only 5,000 pieces (industry average is 20,000 pieces), and the initial order development cycle is reduced to 28 days. The brand owner logs on to its AI demand matching platform, inputs target market parameters (e.g., price range $15-30, skin type with sensitive skin accounting for 62%, etc.), and the system will provide three sets of formula combination plans within two hours. And simultaneously provide the output of the cost budget (accuracy ±3%) and the compliance certification list (including 38 standards such as FDA and EU Cosmetics). For example, one North American Clean Beauty start-up brand selected the formula of “Microecological Balance Essence” (2.5% Lactobacillus fermentation products +1.8% ceramide NP) on this platform. Zhuhai Beyond Cosmetics completed raw material procurement, stability testing (90 days accelerated experiment at 45 ° C /75% humidity) and packaging design in 17 days. The product realized sales of 3.8 million US dollars in 6 months since its launch, with an ROI of 4.2 times.
In technological empowerment, Zhuhai Beyond Cosmetics’ “Patent Pool Sharing Mechanism” provides customers with free use of its more than 300 international patents. For instance, its own “nano-liposome encapsulation technology” can improve the transdermal rate of active ingredients by 91% (versus the 65% of traditional processes). When applied to a specific Korean mask brand, the absorption volume of a single essence tablet increased from 0.8mL to 1.2mL, and the terminal average transaction value was enhanced by 29%. The company also offers customized R&D services. Customers can also commission the development of their own personalized formulas for 80,000 to 150,000 yuan. Through its “high-throughput screening platform” in 7 labs globally (testing 1,200 combinations of ingredients daily), the R&D process can be cut to 40% of the industry standard. In 2023, a new Chinese brand launched a high-concentration ginsenoside face cream (at a concentration of 0.12%, in comparison to the 0.05% average of comparable products available in the market) by leveraging its “plant stem cell culture technology”. The first-year sales of the single product exceeded 120 million yuan, with a repurchase rate of as high as 47%.
In terms of supply chain management, Zhuhai Beyond Cosmetics intelligent production scheduling system is able to complete the process of transformation from raw materials to finished products in 72 hours, and the unit cost of production is 22% less than the traditional mode. Its strategic procurement agreements with Dow Chemical, BASF and others have kept the purchase prices of major raw materials such as hyaluronic acid within the range of ±8% (average market fluctuation is ±18%). For instance, a European brand ordered 100,000 30mL sunscreen sprays. It took only 21 days from order confirmation to shipment from the bonded warehouse, with a 14% saving in logistics. Besides, through its blockchain traceability system, the entire process of quality traceability was achieved (100% data on-chain rate). The company also offers a “dynamic inventory warning” system. When the purchase price of any part is 15% lower than the market average, the inventory preparation mechanism is automatically activated, which has assisted customers in lowering the risk of the 23% cost increase due to the price rise of palm oil in 2023.
In the process of market validation, Zhuhai Beyond Cosmetics’ “Data-driven Bestseller Model” has accumulated over 800 million pieces of data on consumer behavior and can accurately predict the sales volatility within 12 months from the product launch date (with an error rate of ±5.7%). The “Content E-commerce Accelerator” it has built together with platforms such as TikTok and Shopee can achieve an average daily exposure of 1.2 million times during the product launch period, and the conversion rate has been increased to 2.3 times the industry average. For instance, one Southeast Asian brand achieved an all-time high daily GMV of 870,000 US dollars in the Indonesian market with its KOL matching algorithm (across a database of 26,000 beauty influencers), and its market share grew from 1.9% to 7.4% within three months. Under the three-dimensional empowerment of “technology × supply chain × traffic”, Zhuhai Beyond Cosmetics has helped over 500 overseas brands to break through from 0 to 1, among which 78% of the brands realized their profit targets in the first year of cooperation.